Minority Support For Trump Rises

minority support for trump

Former President Donald Trump, the GOP presidential nominee, has doubled his support among Black voters, a recent Morning Consult poll found.

A Morning Consult survey of 11,501 registered voters conducted between August 15 and August 18, 2024, found that Trump has garnered significantly more backing from Black voters compared to his 2020 run. The 2024 poll shows 21 percent of Black voters supporting Trump, a 12-percentage point increase from a 2020 Morning Consult poll. The poll has a margin of error of plus or minus 1 percentage point.

minority support for trump

Trump's increase in support among Black voters contrasts with the poll's findings for Democratic candidates. In 2020, then-candidate Joe Biden received 81 percent support, according to the poll. The Pew Research Center found that Black voters overwhelmingly supported Biden in the 2020 election, with 92 percent backing his candidacy.
In August 2024, the poll found newly-named Democratic nominee Vice President Kamala Harris with 72 percent support among Black voters. While Harris still polls significantly better than Trump among Black voters, she lacks the percentage growth seen by the GOP candidate in this survey.

minority support for trump

Specifically, the poll found that Trump's support among Black moderates and Black conservatives has increased significantly, doubling among moderates. In 2020, 8 percent of Black moderates supported Trump, whereas in 2024, that figure has risen to 19 percent.
Among Black conservatives, 44 percent now back Trump, up from 24 percent in 2020. The poll also found that the percentage of respondents with no opinion decreased by 5 percent.

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