Alienation, Hair Today Gone Tomarrow
In branding yourself, 'brand me' one has to control the narrative and the optics. If one has to let others define 'brand me' then it is dead on arrival in terms of reputational suicide, that is, running the risk of one's overexposure, as well as, loss of one's credibility. If one has to always seek validation in defending 'brand me' then you have lost the audience that matters and left with the dregs that will eventually unceremoniously bury 'brand me'.....perception 101!
