You are going to tell me that, a day after becoming a multibillionaire, that somebody could not say, “ Mark, this is not a great public relations move, you don’t want the cup of perception bile to over flow here.” Tacitly, the psychological, social or spiritual contracts that users have with Facebook are not one-sided, I am afraid. Needless to say, explicitly, Zuckerberg does not tell anyone to bear his or her soul to the world, but implicitly, the hunger for inquisitiveness is a necessary evil for creating user generated content to drive traffic to the site, as well as, the wheeler-dealing of privacy information to advertisers for Facebook’s sustainability.
Here us the thing, user information is king in a number’s game of nine hundred millions members, and advertisers have your number for predicting what your next move will be. For example, companies tracking your footprints use sophisticated data mining software that show them that the fact that you getting up at 2 am in the morning logging on to your bank account is a sign that you are worried about your financial situation and may not be able to meet your obligations as they become due. As a result, a whole list of other predictive factors are taken into consideration, If your neighbor’s are in foreclosure, quite likely you will be next, therefore, no credit for you.
A high risk for the car insurance, as there is a high probability that a person who is in financial straits will not be able to sleep and suffers from stress is likely to be accident prone. If you are doing well, but live in an area where there are a high number of foreclosures and job losses, as a matter of construction by association, your metrics are automatically affected and so on and so forth. Oh, did I tell you that the credit card you used at Big Sally Stripper is a tell-tale sign that your marriage maybe in trouble and somewhere down the road you will be seeing ads for dating, used cars, apartment rentals, TV dinners, flowers, strollers and prophylactics all in the same breath.
If I had to choose between Facebook and Google, it would have to be Google, it’s my yellow pages of life’s teaching and learning. Grant you, it’s not as great as it once was, but like an old flame it grows like morass, Nonetheless, Google is no paragon of virtue by any stretch of the imagination, I accept that nothing is free, quid pro quo. Hopefully, the day will never come that I have to Google the words crabs, warts or anything of that nature, as Google’s algorithm will be popping up ads to my neighbours and friends and their friends and neighbours and even their blessed dogs selling them remedies for such ailments. Did somebody say, ‘Do no Evil’
